Traffic Sigma Ads ad platform is a complete self-serve solution for marketers, filled with plenty of useful instruments for improving campaigns from launch to optimization. Among the available features you can find: Performance Mode, a unique optimization flow at Traffic Sigma Ads you can launch your push and popunder campaigns. The optimization flow analyses the current traffic performance for selected targeting parameters, while determining the best sources for the campaign. The fresh traffic sources will be added to the campaign every week, which helps continuously improve traffic quality and decrease costs on advertising! Target CPA, that automatically adjusts bids and traffic sources for push, pops and in-page campaigns to keep them profiting within the set CPA goal. To ensure the correct estimating of CPA and that certain bids and parameters are correctly attributed, starting in Target CPA mode requires connecting a tracker. Automated rules, a feature you can utilise to make getting rid of poorly performing traffic sources easier by selected conditions, also with the help of a conversion tracker. If a source performs under the expected results, it will be removed from the campaign automatically and put into a blacklist. Micro bidding, that allows marketers to customize bidding on certain parameters within the campaigns, for example, in order to decrease costs on a particular targeting option that converts less than expected. Optimizer, an advanced interface on all current campaigns with detailed statistics and easier access to managing, such as setting activity status, white- and blacklisting sources, adjusting bids, etc.