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Case Study

Pop Ads Case Study: How to Promote Shopee App Campaign in Vietnam

How an agency drove thousands of Shopee app installs in Vietnam at a ~$0.32 CPA with pop ads on TrafficSigma.

Client
Agency
Goal
CPA (installs) ~$0.32
GEO
VNM
Shopping bags and a cart lit in red for a Shopee pop ads case study

An agency approached TrafficSigma with a well-known E-commerce app-install offer for the Vietnamese market. The goal was volume: as many quality installs as possible while keeping the cost per install (CPA) close to $0.32.

Why pop ads for app installs

Pop traffic circulates enormous daily volume across mobile-first GEOs like Vietnam, which makes it a natural fit for high-volume app-install campaigns where each conversion is inexpensive and the funnel is short.

  • Massive mobile reach across Tier-3 GEOs at low CPMs.
  • Short funnel: a single tap opens the store listing.
  • Fast feedback loop for creative and source optimization.

The result

By narrowing to the best-performing sources and capping frequency, the campaign delivered thousands of installs while holding the CPA around $0.32 - hitting the agency target.

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